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celebrity endorsements — a potential minefield
All it takes is a leisurely walk through the streets of Manhattan to see the many ways in which celebrities are being used to market products — they’re on outdoor billboards, they’re working on sets,...
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celebrities and social media — puppets on a string?
Some companies give so much attention to how they should (and should not) present themselves on social networking sites that they end up with little time or energy to figure out how best the...
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